A small Ljubljana confectionery opens
Franc Schumi opens a confectionery on Kongresni trg 13, Ljubljana. With his wife Josipina, they sell candies, chocolates, pastries, and jams.
Sweet Tradition Since 1876
Our Story
From a small Ljubljana craft to one of the oldest candy stories in the region — discover the key milestones that shaped Šumi.
+150years of TRADITION
About Us —
The oldest candy factory in the region.
The sweet story began in 1876 in Ljubljana, when the Schumi couple opened a small confectionery craft. From the humble workshop grew a well-known name that, for a century and a half, has united tradition, innovation, and iconic candies.
1876
Founded as a small craft business in Ljubljana.
30+
Iconic Slovenian products in our lineup.
100%
Carefully Selected Ingredients
Our Journey
Since 1876 — one sweet step at a time.
Moments that shaped Šumi — from the first shop and early reputation to legendary candies and modern production.
Foundation 1876-1905
First newspaper advertisement
Only four years after opening, Šumi publishes its first newspaper ad — a clear sign of a young brand thinking ahead.
Josipina takes the helm
With Josipina at the helm, Šumi was already selling gum candies — decades before today's biggest global competitors were founded.
Gold medal in Prague
Josipina Šumi receives a gold medal for her products at an exhibition in Prague.
The craft grows into a factory
The craft is officially expanded into a Factory of Candies and Confectionery Products
Growth 1923-1968
400 tones per year
With 30 employees, the factory produces 400 tonnes of candies and sweets per year.
Machines replace manual labour
Modernization ends the era of manual labour. The Gorenjka chocolate factory merges with Šumi.
Visoki C is born
First TV ad airs in 1967. A year later, Visoki C launches — the first hard candy with liquid filling in Yugoslavia, with an iconic Miki Muster animation.
Iconic Era 1969-1981
Joining Žito
The Šumi factory joins the Žito Food Combine
Herba, Fru Fru, Šššum
Šumi launches several beloved products: Herba herbal candies (1971), Fru Fru fruit caramels (1980), and Šššum apple candies with powder filling (1981).
Modern Era 2000-2016
First HACCP in Slovenia
Šumi merges with Imperial Krsko and becomes the first company in Slovenia to receive the HACCP certificate for food safety.
Move to Krsko
Production moves from Ljubljana to Krsko. Joint venture Šumi bonboni d.o.o. established with German partner Hitschler.
140 years & Podravka Group
The new look of Šumi candies with the new "Šumi family" communication platform is introduced in 2014. Two years later, Šumi celebrates 140 years and joins the Podravka group.
Today 2017- Now
A new era under the wing of AS Holding (UPI Star)
Today Šumi and Gorenjka unite the tradition of two of the most beloved Slovenian confectionery brands, stepping together onto the path of new shared growth.
Most Loved
Iconic sweets through the years
A few products did more than fill shelves — they became familiar names for generations.
1968
Visoki C
The first hard candy with liquid filling in former Yugoslavia.
1971
Herba
Herbal hard candies that became one of Šumi’s signature names.
1980
Fru Fru
Fruit caramels remembered by generations of candy lovers.
1981
Šššum
Apple candies with powder filling and a playful Šumi spirit.
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